How Do You Know What Your Industry Standard Is?
Dress code. It is a dirty phrase to some people. To others it is a neat system of uniformity and consistency. It is the definition of professionalism. But what if your job or industry does
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How Does a Personal Brand Garner Trust With Your Audience?
We start forming opinions about people within seven seconds of seeing them. Trustworthiness, professionalism, even your work ethic can all be communicated with your image. In a highly competitive climate garnering trust is imperative to
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Who is YOUR audience?
One of my favorite business quotes is “Do not attract their clients, attract YOUR clients”. I put “your” in all caps because that is the powerful part of the statement. So many business owners get
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Why is Personal Brand So Underused?
We are in a new frontier of business development. It requires a new skill set: well-cultivated personal branding. Coaching, personal services, manufacturing, retail, and sales are becoming more and more about personal relationships and marketing
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How Do You Look Good On Camera?
It is not easy to look good on camera. No time has this been more noticeable then during the 2020 Coronavirus pandemic. It has caused a seismic business shift that may not go away as
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How A Personal Brand Can Cut Your Work In Half
We all know that dressing up and looking good can be fun. It boosts our confidence and makes us feel good but did you know that it also serves a very important business function? It can do 50% of your work for you.
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Incorporating the 2021 Fall Fashion Trends into Your Professional Wardrobe
This year’s trend reports overflowed with ideas and inspiration; however, for the purpose of personal branding and keeping within a more “professional” arena I have chosen the top twelve that can be easily incorporated into any work wardrobe.
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What is the Difference Between Personal Image and Personal Brand?
Your personal image is a billboard. People start making assumptions about people within seven seconds of seeing them. This fact can be used as a powerful tool in the business arena, or it can be
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