Dress code.  It is a dirty phrase to some people.  To others it is a neat system of uniformity and consistency.  It is the definition of professionalism.  But what if your job or industry does

We start forming opinions about people within seven seconds of seeing them.  Trustworthiness, professionalism, even your work ethic can all be communicated with your image.  In a highly competitive climate garnering trust is imperative to

One of my favorite business quotes is “Do not attract their clients, attract YOUR clients”.  I put “your” in all caps because that is the powerful part of the statement.  So many business owners get

We are in a new frontier of business development.  It requires a new skill set: well-cultivated personal branding.  Coaching, personal services, manufacturing, retail, and sales are becoming more and more about personal relationships and marketing

It is not easy to look good on camera. No time has this been more noticeable then during the 2020 Coronavirus pandemic.  It has caused a seismic business shift that may not go away as

We all know that dressing up and looking good can be fun.  It boosts our confidence and makes us feel good but did you know that it also serves a very important business function?  It can do 50% of your work for you.

This year’s trend reports overflowed with ideas and inspiration; however, for the purpose of personal branding and keeping within a more “professional” arena I have chosen the top twelve that can be easily incorporated into any work wardrobe.

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Your personal image is a billboard. People start making assumptions about people within seven seconds of seeing them. This fact can be used as a powerful tool in the business arena, or it can be